What’s In My Bag? — The Community Manager.
We all have that “Udaku haitaki Uzembe” person in the office. These are the guys who stay “in the know” when it comes to what is happening in the online space.
Their noses never leave their phones. Not even during lunchtime. They can never be caught dead without data…or a charger AND a power bank. Their phones have to stay on; 24 hours a day, 7 hours a week.
They know who and what is trending on Twitter. They have the low-down dirty details on Edgar Obare’s latest tea, they know which Kilimani mum found her husband gallivanting with the nanny on Facebook and they will walk you through the latest dance on Tiktok.
Meet: The Community Manager:
Last week, we kicked off the “What’s in your bag?” series with a look into our Tech Director’s bag.
“What’s in My Bag?” is meant to be a series of talking to different folks in our office and finding out the different TOOLS they use on a daily and cannot live without.
Today, we focus on our Community Manager and we shall be taking a look ‘into her bag’ to see the different tools she uses on a daily, in her own words:
Hootsuite.
Most people think being a Community Manager means you only “Post stuff” on Social media platforms and that’s it. While this is a key role as a Community Manager, there is so much more that goes into it. Providing engaging text, image and video content for all social media and professional accounts including FaceBook, Linked In, Twitter, Instagram, Youtube & Medium requires that there is a method to the madness.
And that is where Hootsuite comes in. This is my number one go-to tool in my day-to-day workload. Hootsuite assists me with Posting, scheduling, and tracking most if not all my metrics. Generating weekly and monthly reports and even cross-posting across multiple platforms at once.
It is a must-have.
Facebook Creator Studio.
While Hootsuite is a spectacular Social Media Marketing & Management Dashboard. Facebook requires a little bit of extra attention. Just using Hootsuite to schedule and upload content for Facebook can have me missing out on all the amazing tips and tricks that Facebook Creator Studio has.
As a dashboard, the Creator Studio has amazing features that bring together all the tools I need to effectively post, manage, monetize and measure content across our Facebook Page and Instagram. This is what makes it a daily tool in my bag.
Google Trends.
Being a Community Manager REQUIRES that I am aware of what is happening in the industry at all times. You not only have to know what is going on in the specific industry that you are working in, in my case that would be eCommerce. You are also required to know how your competitors are doing. Which digital trend is currently being phased out, why Instagram is choosing video content over photos, and how that may ideally affect you…etc.
This is where Google Trends comes in
Basically, with Google Trends, I am able to access actual search requests across Google Search, YouTube, and all other social media platforms, gather valuable insights and use these insights to make valuable and informed decisions.
Slack, Canva, Google Drive, and Bitly are also other tools that I use daily. However, I chose to focus on the first three as they are extremely crucial in my day-to-day. (And also because I did not anticipate this blog to be this long, lol!)
Also, now that I have you guys here :)
As always, read, share, comment & all that good stuff!
